2100 Brief - 2026-09-20
Lanserhof at The Arts Club publishes a full rate card and a membership ladder we had recorded as unpublishable. A prevention clinic near Cologne prices three longevity check-ups on a page that opens on something else. And a website we called unreadable four times turns out to be perfectly readable and genuinely silent.
Read brief
The price list was one click away. Our own note explained why we couldn’t see it.
Here is what our file on Lanserhof at The Arts Club, in Mayfair, said until this week:
Every fee is published only inside a downloadable brochure PDF. No machine-readable price surface; honest zero.
We wrote that on August 24. It is wrong, and the way it is wrong is worth a minute of your time, because it is the failure mode you should be watching for in anyone who tells you a clinic does not publish prices.
Their pricing page says: “For our treatment and price list please click here.” The link goes to a four page PDF. That PDF contains 199 prices.
We read PDFs. We have read PDFs since July. The note named the exact obstacle we had already built a tool for, and then concluded there was nothing to see. Nobody checked the conclusion against the tool.
What is actually in it
The club, if you want to join. Full membership is 1,500 pounds to join and 6,500 a year after that, about $8,674. A spouse or partner at the same address joins free and pays 5,500. Executive membership is 1,500 and 15,000 a year, roughly $20,000. There is an Overseas tier at 4,000 a year for people whose main home is elsewhere, a Young Person tier at 4,000, and a butler service at 1,300.
The medicine, if you do not. This is the part worth knowing: the clinic is open to non-members and the medical side is priced separately from the club. A basic health screening, 120 minutes, is 750 pounds. An initial functional medicine consultation is 550. A cardiopulmonary exercise test is 695, VO2 max with an exercise prescription 650, resting metabolic rate 250. Whole body MRI on their 3 Tesla scanner is 2,950, cardiac 2,030, prostate 1,350.
Plenty of lines print two columns, a member price and a non member price. NAD+ maintenance is 2,125 for members, 2,500 for everyone else. Massage is 110 and 130. We index the non member number throughout, because that is what you would pay if you walked in tomorrow.
And the one thing with no number on it. The same document says, in prose: “Personalised screening programmes and annual assessments are also available.” There is no figure for that anywhere in it.
So a document that prints 199 prices declines to print the one a longevity buyer came for. We have now seen that shape often enough to have a name for it. It is not opacity. It is selective transparency, and it is usually the programme, never the blood test.
One caveat we will state plainly: the menu is dated October 2024 and it is the current link from their live pricing page. Treat these as roughly two years old.
A page that opens on the wrong thing
Near Cologne there is a prevention practice called LGP. We had described their three graduated longevity check-ups back in August and recorded no prices, because we could not find any.
Their costs page has prices. It is tabbed, and the tab it opens on is cannabis therapy, which is the practice’s other line of business. Read the page from the top and it looks like a cannabis price list with nothing else in it.
Scroll on and there they are. Basic 360 Longevity, 250 euros: history, internal examination, labs, resting ECG, ultrasound of thyroid, abdominal organs and vessels. Medium, 650 euros: adds a stress test, cardiosiography, arterial stiffness, skin, eye and ENT checks, and a wider hormone and immune lab panel. Premium, 1,450 euros: adds echocardiography, exercise testing with performance diagnostics, spine and posture analysis, and microbiome work.
Separately they price the lab work on its own, 155 to 1,345 euros for blood and urine, 250 or 450 for stool.
We are not indexing their cannabis prices. Those are real published prices for a different product, and putting them in a longevity table would tell you nothing useful.
We nearly got this one wrong in the same way we got Lanserhof wrong. We read the top of the page, saw cannabis consultations, and had most of a verdict written. What stopped it was a count: our own tooling reported that the page carried 36 separate figures, and 36 is too many for one consultation list. The number is what made us look again. A yes or no would not have.
The UK is now fully priced
Eight clinics on our UK page, eight of them publishing a price. That is the first country of that size in the table to reach it, and Lanserhof was the last holdout.
Across everything: 181 clinics in 47 countries, 99 of them publishing a price, 79 with a figure you can honestly compare against a year of care.
And one clinic that really does publish nothing
Restore Hyper Wellness has come up in our rotation four times. Every time, the tool we use to read websites returned 37 characters, and every time we recorded that as a fact about their site.
Last week we changed the tool so that a suspiciously short read falls back to fetching the raw page. This week Restore returned 37,367 characters. The site is completely ordinary and it always was.
It publishes no prices. Memberships exist, no figure anywhere.
That is the same verdict we had before, and it is the first time anyone was entitled to it. Four batches of “we cannot read this” resolved into one batch of “we read it, and there is nothing there.” Those are not the same sentence, and only one of them is about the clinic.
What we would take from this week
If a directory, a comparison site, or an article tells you a clinic does not publish prices, the useful question is not whether the clinic is transparent. It is whether anybody opened the PDF.
We got that wrong on a clinic in Mayfair for four weeks, using a tool we had already built for exactly this, and we nearly got it wrong again on a German page the same night. The fix is not to read harder. It is to make the machine say how much it saw, so that “nothing here” and “we did not look” stop sounding alike.
Every figure above comes from the clinic’s own page or its own document, with the source stored against the record. Currency conversions are ECB reference rates as of September 18.